For one of T1's promotional campaigns, I created a text-driven banner system to encourage users to explore the site and discover discounted items. The emphasis of "Super Sale" over "Black Friday Sale" allowed for greater flexibility in campaign timing while maintaining a strong sense of urgency.
The same visual language was applied in the newsletter release to create a cohesive user experience across platforms. Targeting the sale as a super sale also allowed us to re-highlight pre-existing sale items.
